Social Media Visuals

All of the photography used for my social media visuals were shot by Stephen Martin through a photoshoot between Out There Colorado and YMCA of the Rockies during the summer of 2018.

In my visuals. I wanted to feature an array of imagery and text like individuals, landscapes, nature photos, families and so on.

Throughout the visuals, I wanted to keep the YMCA brand in mind using proper fonts and following the company style policy of keeping the YMCA logo white when placed on an image. With this project, I took into consideration the golden ratio and the way the human eye naturally moves across a piece.

All pieces were made using Photoshop and promote getting people to come see the YMCA for themselves.

Social media post for Facebook, Twitter and Instagram. featuring a bi-racial family to promote inclusiveness and a welcoming atmosphere

Twitter banner featuring playful imagery and text, yet promoting the idea that through the YMCA of the Rockies, one can literally "climb" to new heights in the Boone Family Mountain Center, but also achieve a greater understanding of the individuals abilities and of those around them.

Twitter Banner. The only photo not shot by Stephen Martin, but a simple design featuring a bull elk, a common guest at YMCA of the Rockies.

This post would be used on Instagram, Twitter and Facebook to promote the YMCA of the Rockies' archery range and could be used with any sort of copy to talk about the reasons the YMCA is "on target" and the right choice for families.

Billboard placed along the highway leading up to the YMCA, prompting guests to simply stop by and see what the YMCA of the Rockies is all about.

This would be used as the background image of a website landing page. The image features persuasive text and YMCA of the Rockies summer tubing hill.